Award-Winning Website Redesign Helps the Jim Stengel Group Help Others

The Jim Stengel Group, comprised of Procter & Gamble veterans, helps major corporations find a new purpose with their work. But when the Group wanted to create a new purpose for their website, they came to StudioLabs. Built on WordPress, JimStengel.com‘s redesign blends personality and professionalism with advanced modern functionality.

Robust design and unique visuals were the hallmarks of the original site. StudioLabs took its cue from these strong elements to design an equally beautiful UX experience. The site incorporates HTML, CSS, PHP, and Javascript, and includes sticky main navigation, text carousels, button animations, and custom in-page filtering for posts.

Utilizing Ajax for both the team bios and expertise sections enhances user experience by loading only the portions of a web page that changes, without decreasing site speeds. To accommodate flexible content, the site enables section to section scrolling on the homepage at specific screen sizes.

JimStengel.com launched right before the Cannes Lions 2018 International Festival of Creativity. StudioLabs created a custom template and a user-friendly admin backend set up so members of The Jim Stengel Group could easily update the site’s content on the fly. At the festival, the Group ran workshops and updated the content daily. The exercise was a success, leading to countless new opportunities.