Freshpet
A Redesign and Rebuild Gave FreshPet a Massive SEO Boost
Freshpet’s underperforming website needed an overhaul. High bounce rates and dismal organic traffic plagued the in-house marketing team’s online efforts. We worked with the marketing team to launch a complete redesign and rebuild of freshpet.com. Over a 3-year period, we also helped guide and maintain their SEO and reputation management.
Direct traffic more than doubled from 20,000 to over 43,000.
Before the redesign, their bounce rate was 38%; after our redesign, the bounce rate dropped to just 8%. And a few short months after taking over SEO efforts, their monthly organic traffic jumped 139%, while direct traffic more than doubled from 20,000 to over 43,000. Referral traffic leapt a whopping 329% to over 21,000 from 4,900 before optimization efforts.
