Staff-Aug + StudioLabs

Engineers
Project and Product Managers
UX / UI Designers
CX / Researchers
Managed Teams
Fractional C-level
Software Development for Marketing Firms

At the CMO Alliance Summit in spring 2024, CMO leaders discussed challenges around balancing resource optimization and innovation, with a particular focus on AI, personalization, digital transformation, and resource constraints. Despite AI’s efficiency benefits, CMOs are still grappling with doing more with fewer resources.

StudioLabs’ Offering: StudioLabs provides tailored staff augmentation services to help businesses address these challenges. With 21 years of experience, StudioLabs offers a wide range of skilled professionals, including developers, UX/UI designers, strategists, researchers, and fractional executives (CTO, COO, CPO, Director of Product). These experts are handpicked to match each client’s specific needs and help fuel business success.

Key Benefits:

  • Expertise: StudioLabs has deep industry experience, working with both startups and large enterprises.
  • Customization: They collaborate with clients to tailor solutions, ensuring alignment with business goals and enhancing team capabilities.
  • Quality Assurance: Through a rigorous vetting process and ongoing oversight, StudioLabs ensures high-quality talent and successful project execution.
  • Flexible Solutions: Offering short-term, long-term, or fractional support, StudioLabs helps clients scale effectively.

Conclusion: StudioLabs emphasizes building long-term partnerships with clients, providing dedicated support, and adapting to evolving business needs. Their goal is to empower clients with top-tier talent to drive innovation, optimize resources, and contribute to sustained business growth.

Case Studies

CUSTOMER JOURNEY RESEARCH

StudioLabs was brought in because there was high user drop off in the existing sign up flow on the Account Creation step and the Confirm and Pay step. In addition, 2U’s in-house development team didn’t have a design system, nor were they using a code repository of reusable components for their product.

The largest drop off was occurring on the first step (Account Creation) – We determined that users had not learned enough about how the service works, and how much it costs to feel confident enough in providing 2U personal and identifying information. The second largest drop off occurred at the payment step at the end – We determined that users were not comfortable entering their Credit Card info and checking out because the service provided was unclear and the payment structure and cost were also unclear. 

STAFF AUGMENTATION

StudioLabs has been part of the SiriusXM family for many years, dating back to 2009 when we were hired to design and build their dealership portal. Recently, a New York based digital agency hired our team to step in and help with development of SirusXM.com.

Our developers worked hand-in-hand with the agency’s engineering team on the site for over 3 months, building out the UI / frontend using modern JavaScript and CSS.

Get Started

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