New Approach to Banking Gets a Brand + Website to Match

In summer 2019 Modern Bank engaged StudioLabs to re-architect, redesign, and rebuild their customer-facing website and redesign their corporate brand, including their logo. At the time, Modern Bank’s brand was anything but modern… their logo and overall brand aesthetic were outdated, which created difficulties for an online-only bank competing with other contemporary, digital lenders.

Modern Bank’s target customers are entrepreneurs, business owners, C-level executives, and real estate investors and developers. Our writer and design team went to work crafting a user experience that is not only compelling for current bank customers, but which will attract high net-worth individuals to engage in new relationships with the bank. The brand was reborn from the ground up… and the new site launched in September, 2019.